Akafuku-mochi is main product of Akafuku Co. in Ise, Mie prefecture. Ise is a city which is famous for Ise Jingu shrine, Akafuku's stores are located nearby the shrine. It is the most popular confection of Ise region and has the nationwide fame. Akafuku which means RED LUCK. By the way, mochi is one of the types of rice cake, made from steamed glutinous rice. Daifuku-mochi which is sold everywhere in Japan contains anko - red bean paste made from azuki beans-red mung beans